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How to setup SPF, DKIM and DMARC
Pipl.ai Support Team avatar
Written by Pipl.ai Support Team
Updated over 6 months ago

In the world of email delivery and security, three acronyms stand out: SPF, DKIM, and DMARC. These authentication methods are crucial for anyone looking to ensure their emails reach their intended recipients without being flagged as spam or phishing attempts.

SPF Record: An SPF record lists which email servers are allowed to send email on behalf of your domain, helping to prevent others from spoofing your email address.

DKIM Record: DKIM attaches a digital signature to emails sent from your domain. This signature verifies that the email hasn't been altered in transit, making it harder for someone to spoof your email.

DMARC Record: DMARC uses SPF and DKIM records to confirm that an email is legitimate. It also instructs email servers on what to do if an email doesn't pass the checks, and it sends reports back to the domain owner about the email's authenticity.

How to Setup SPF & DKIM Record:

Each Email Service Provider (ESP) has its own settings for SPF and DKIM, so it's essential to check their instructions for proper setup.

Google Workspace:

Microsoft 365:

How to Setup DMARC Record:

DMARC setup also differs based on your ESP, with Google Workspace and Microsoft 365 providing their own instructions.

Google Workspace:

Microsoft 365:

Additionally, third-party tools are available to help generate DMARC records for any domain:

DMARC Policy Recommendation: Initially, opt for a "None" policy and include an email for report reception. This approach allows you to monitor email activities without affecting delivery.

Our support team is ready to assist with any questions or setup assistance needed.

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