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Email Warm-up
Yaro Y. avatar
Written by Yaro Y.
Updated over a week ago

After completing the technical setup, the next step is to warm up the email accounts you've integrated with pipl.ai

We suggest beginning with 5 warm-up emails per day for each account, gradually increasing by 5, aiming for a 30% reply rate.

After two weeks, you can raise the warm-up volume to 40 emails per day per account, targeting a higher reply rate of 70% during outreach.

The maximum recommended warm-up email volume is 50 emails per day, with a reply rate of up to 60%.

What is Email Warm-Up?

Email warm-up is the strategic process of gradually building a positive sender reputation for a new email account. It ensures that your IP or emails are not flagged as spam by internet service providers (ISPs) when sending bulk emails.

Why Should You Warm Up Your Inbox

  • Builds Sender Reputation: Warm-up helps establish a positive sender reputation, which is essential for email deliverability.

  • Improves Email Deliverability: Warm-up enhances the credibility of your email account, lowering the chances of your emails being marked as spam.

  • Shortens Time to Build Reputation: Direct emailing can take months to establish a positive sender reputation, but warm-up reduces this time to just a few weeks.

  • Avoids Spam Triggers: Warm-up automates email actions, avoiding spam triggers such as bulk sales emails and suspicious link formats.

To activate the warmup feature in Pipl.ai, navigate to the 'Email Accounts' section and look for the warmup icon next to each email account.

  1. Direct Activation:

    • Initially, the warmup icon appears grey, indicating that warmup is not enabled.

    • Clicking this icon will turn it green, signifying that the warmup is now active.

  2. Via Account Settings:

    • Adjust the warmup settings for each email account by selecting the 'Settings' icon.

    • Warmup settings come with pre-set recommendations. You can modify them by entering new values for 'Increase per day,' 'Daily limit,' and 'Reply rate %'. Remember to save your changes by clicking the blue 'Save' button.

For newly connected email accounts, the warmup process starts immediately.

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