Cold Email Limits & Benchmarks
Yaro Y. avatar
Written by Yaro Y.
Updated over a week ago

Initial Setup:

  • Limit your setup to a maximum of 3 email accounts per domain to ensure proper management and avoid being flagged for spam.

Warmup Phase:

  • Dedicate at least 2 weeks to warm up your email accounts before initiating cold email campaigns.

  • During this warmup period, send 20 emails per day using the default settings in pipl.ai. Gradually increase the volume to ramp up the activity.

  • Continue the warmup process indefinitely to maintain a good sender reputation.

Sending Limits:

  • Restrict your cold email sending to a maximum of 30 emails per day for each email account. This helps avoid triggering spam filters and maintains email deliverability.

Performance Metrics:

  • Expect to receive 1 positive response for every 200 cold emails sent. If you do not achieve this rate, consider revising your email copy or targeting strategy.

  • Aim for 1 successful deal close for every 2,500 emails sent. If you are not meeting this benchmark, it may be necessary to adjust your niche or offer.

Additional Tips:

  • In the early stages, do not overly concern yourself with open rates and reply rates. Your primary focus should be on securing positive responses and closing deals.

  • Once you start generating over $10,000 per month in revenue, you can adapt and create your own rules to optimize your sending strategy.

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