A domain is a unique, user-friendly address that pinpoints a specific site on the internet. Securing a domain is a crucial initial step before setting up a cold email system.
For instance, our domain name is pipl.ai
Other examples of domain names include hubspot.com and salesforce.com
Your business domain probably looks like: companyname.com
It's important to note that these are all primary or main domains.
What is a Primary Domain?
A primary domain is the main and authoritative web address linked to a website or email system. It acts as the central hub for your online identity.
In the context of cold emailing, a primary domain is also referred to as a main domain.
Examples include pipl.ai, hubspot.com or apple.com
Purchasing a primary domain is the initial step (Step 0) in establishing an email infrastructure.
The next step involves acquiring secondary domains.
What are Secondary Domains?
Secondary domains are additional domain names that a business or individual acquires to complement their main domain. These secondary domains often closely resemble the primary domain.
These domains serve various purposes, such as cold email marketing, brand protection, or redirecting traffic to the main website.
For example, while our primary domain is pipl.ai, our secondary domains include:
getpiplai.com
usepiplai.com
freepiplai.com
etc.
Why do you need secondary domains?
Sending bulk emails from the main domain can result in high spam rates and the risk of getting blacklisted.
Cold email marketers create multiple secondary domains to distribute the email-sending load, improve deliverability, and safeguard the main domain’s reputation.
How many secondary domains you need for a cold email campaign?
To determine the number of email accounts needed for your campaign, divide the total number of emails by 50.
Next, divide the number of required email accounts by 3 to find the number of domains you need.
For example, to send 1000 emails daily, it's advisable to divide them among approximately 7 secondary domains, each with 2-3 email addresses.
💡Pro tip:
Don’t send more than 50 emails per email address; don’t create more than 3 email addresses per domain.
You shouldn’t create more than 3 email accounts per domain to avoid relying too heavily on a single domain for your entire email infrastructure.
Since reputation can vary from domain to domain, there’s always a risk of getting blacklisted. By limiting each domain to 3 email accounts, if one domain gets blacklisted (resulting in the loss of 3 email accounts), you can still continue with your campaigns using the remaining domains.
Where to buy secondary domains
When buying secondary domains for cold emailing, consider factors like price fluctuations upon renewal, registration duration, ease of domain transfer, expiration policies, and additional services like hosting and privacy protection.
Some of the best domain sellers are:
GoDaddy
Cloudflare
Hostgator
CrazyDomains
We use GoDaddy and recommend you the same.
Setting up 301 Redirects
301 redirects are used in various scenarios, including:
When moving a website to a new URL.
When you've changed a page's URL.
When you want to consolidate multiple pages into one.
This step ensures visitors are redirected to the correct website. This permanent redirect informs search engines about the change, preserving SEO rankings.
Cold email marketers use 301 redirects to improve email landing page URLs for tracking, targeting, and analytics optimization.
What is 301 Redirect
A 301 redirect is an HTTP status code that indicates a permanent redirection from one URL to another. It informs browsers that the requested content has moved permanently, transferring ranking power and ensuring users are automatically directed to the new URL.
How to Do a 301 Redirect
1. Access Your Server or Hosting Control Panel
You'll need access to your website's server or hosting control panel. This might be through FTP, cPanel, Plesk, or other server management tools, depending on your hosting provider.
2. Step-by-step Actions to Implement 301 Redirect
There are different ways to implement a 301 redirect, and the method you choose depends on your server configuration and preferences.
Popular DNS providers like GoDaddy offer a "forwarding" feature, making the setup of a 301 redirect even easier. It just takes a few simple steps:
Log in to your DNS provider's account.
Navigate to "My Products" and select the domain you want to set up the redirect for.
Access domain settings or management.
Locate the "Forwarding" section and click "Add Forwarding."
Enter the destination URL and choose "Permanent (301)" as the forwarding type.
Save your changes.
Keep in mind that DNS propagation may take up to 48 hours.