Pipl Software Inc.

Custom Domain Basics: A custom domain is a unique web address that belongs to a specific entity, like "yourcompany.com". In email marketing, using a custom domain means that any elements in your emails used for tracking purposes, such as images to track open rates, are hosted on your domain. This can enhance your email's credibility and deliverability.

Advantages of Custom Domain Tracking: Using your own domain for tracking emails helps in building a consistent brand image and can improve email deliverability. Emails sent from a custom domain are often seen as more trustworthy by email service providers, reducing the likelihood of being marked as spam.

Pipl.ai's Approach with Dynamic URLs: At Pipl.ai, we have a unique approach to open rate tracking. Even if a user does not set up a custom domain, we do not resort to using shared domains, which are commonly employed by other platforms and can be detrimental to email deliverability. Instead, we use dynamic URLs for tracking.

- Dynamic URLs: These are URLs that are frequently updated. This strategy is effective in avoiding spam detection by email service providers because the tracking URL does not remain constant and is less likely to be flagged.
- Benefit of Dynamic URLs: This approach ensures better deliverability and more accurate open rate tracking. It's a proactive method to maintain a good sender reputation and increase the chances of your emails reaching their intended inboxes.

1. Custom Domain Basics: A custom domain is a unique web address that belongs to a specific entity, like "yourcompany.com". In email marketing, using a custom domain means that any elements in your emails used for tracking purposes, such as images to track open rates, are hosted on your domain. This can enhance your email's credibility and deliverability.
 
2. Advantages of Custom Domain Tracking: Using your own domain for tracking emails helps in building a consistent brand image and can improve email deliverability. Emails sent from a custom domain are often seen as more trustworthy by email service providers, reducing the likelihood of being marked as spam.
 
3. Pipl.ai's Approach with Dynamic URLs: At Pipl.ai, we have a unique approach to open rate tracking. Even if a user does not set up a custom domain, we do not resort to using shared domains, which are commonly employed by other platforms and can be detrimental to email deliverability. Instead, we use dynamic URLs for tracking.
 - Dynamic URLs: These are URLs that are frequently updated. This strategy is effective in avoiding spam detection by email service providers because the tracking URL does not remain constant and is less likely to be flagged.
 - Benefit of Dynamic URLs: This approach ensures better deliverability and more accurate open rate tracking. It's a proactive method to maintain a good sender reputation and increase the chances of your emails reaching their intended inboxes.

In conclusion, Pipl.ai's innovative use of dynamic URLs for open rate tracking, even in the absence of a custom domain setup by the user, offers a significant advantage in terms of email deliverability and sender reputation, setting it apart from the standard practices of using shared domains.