Overview
Email Service Provider (ESP) Matching is designed to optimize email campaign deliverability by aligning your sender account's ESP provider with the recipient's ESP provider. This feature might improve deliverability.
Default ESP Matching
Default ESP Matching is available on all plans and operates with predefined rules:
Google to Google: Emails to recipients using Google are sent via your Google accounts.
Microsoft to Microsoft: Emails to recipients using Microsoft are sent via your Microsoft accounts.
Any provider to others: Emails to recipients using other ESPs are sent via accounts from any available provider.
This configuration ensures campaigns can run without requiring additional customization.
Advanced ESP Matching (Available on the Business Plan)
Advanced ESP Matching offers greater flexibility and control for businesses. It allows you to:
Specify Sender Accounts: Define which sender accounts should be used for specific recipient ESPs. For example:
Emails to recipients using Microsoft can be sent using your "Other ESP" sender accounts.
Tag-Based Selection: Assign tags to sender accounts to tailor email delivery further. For instance, emails to recipients using Microsoft can be sent only from accounts tagged as "Business."
This feature gives you the tools to fine-tune your campaigns, ensuring emails are sent from the most appropriate accounts.
FAQs
Q: What will happen if none of my mailboxes match my lead’s mailboxes?
A: If none of your mailboxes match your lead’s ESP provider, the campaign will proceed as normal. Emails will be sent from any available account.
Q: What happens if only one inbox matches 80% of my leads’ inboxes (e.g., Google)?
A: If 80% of your leads use a specific ESP (e.g., Google) and you have only one matching sender account:
The campaign will wait until that single inbox becomes available to send emails to those 80% of leads.
For the remaining 20% of leads with no matching provider, the campaign will proceed as usual using other available accounts.
Q: How can I ensure the maximum number of new leads is processed, given uncertainty about the number of Google or Outlook accounts?
A: Campaign sending limits might be affected if the system waits for specific accounts to become available. To avoid delays:
Add more sender accounts for major ESPs like Google or Microsoft.
Consider adjusting matching rules to allow flexibility when required.