An unsubscribe link allows the recipients to cancel their subscription if they do not wish to continue receiving your emails. It also plays a vital role in maintaining your email deliverability. For instance, if your emails do not have an unsubscribe link and a recipient does not want to receive further emails they will likely mark your email as spam. And, you don’t want it, right? 🤔 So, rather than landing in the spam folder, you can provide an option to the user to unsubscribe your emails.
Also, unsubscribe links are made mandatory by various spam laws worldwide like GDPR, US’s CAN SPAM Act, etc.
Follow these steps to learn how to enable the unsubscribe link in pipl.ai
1. Login to your pipl.ai account.
2. Click on Campaigns from the left menu pane.
3. Select a campaign from the list of Your Campaigns.
4. Click on the ellipsis icon (three dots).
5. Click on the Edit option from the list.
6. Click on Settings in the edit screen of the campaign.
7. In this section, you will find the unsubscribe link button in the “Safety Settings” section. Click on the toggle to switch it on.
8. Click on the “Save” button to save your changes.
👉Once you have added the Unsubscribe link to your email campaign, all emails that are sent via that campaign will have the link to Unsubscribe. A test email feature is not available to test this link as of yet.